"People can be inspired to meet stretch goals and tackle impossible
challenges if they care about the outcome. I'll never forget the story
of how a new general manager of the Daimler Benz operations in South
Africa raised productivity and quality at the end of the apartheid era
by giving the workers something to do that they valued: make a car for
Nelson Mandela, just released from prison. A plant plagued by lost days,
sluggish workers, and high rates of defects produced the car in record
time with close to zero defects. The pride in giving Mandela the
Mercedes, plus the feeling of achievement, helped the workers maintain a
new level of performance. People stuck in boring, rote jobs will spring
into action for causes they care about.
Heart-wrenching emotion also helps cultivate a human connection. It
is hard to feel alone, or to whine about small things, when faced with
really big matters of deprivation, poverty, and life or death. Social
bonds and a feeling of membership augment the meaning that comes from
values-based work."
A pretty good case to go out and do some good - even if it can't be your job every day.
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